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FOR IMMEDIATE RELEASE (Embargo until 12:00 AM PST April 22, 2008)

Yat Siu to Present Third Day Keynote at the 2008 ION Game Conference

CEO and Founder of Sanrio Digital and Outblaze to Share Extensive Eastern and Western Experience at Premier Game Industry Conference

SEATTLE, Washington, April 22, 2008 – Among the major forces behind the scenes of the fast-growing internet social communities in the Pacific Rim are two very different companies that are affecting the future of online worlds in the East: Sanrio Digital and Outblaze. Evergreen Events is proud to announce that the founder and CEO of Sanrio Digital and Outblaze, Yat Siu, will deliver the 2008 ION Game Conference lunch keynote on Thursday, May 15th. The 2008 ION Game Conference, an exclusive and senior-level game industry event focused on the business and development of online games, will take place in Seattle, Washington from May 13-15 at the Seattle Marriott Waterfront Hotel.

Mr. Siu’s keynote will focus on the integration of social networks, casual gaming, and massively multiplayer online games, something he has been working on since designing The Impossible Team Online Game, an MMOG for Adidas that coincided with the 2006 FIFA World Cup.

Yat Siu is the Founder and CEO of Sanrio Digital, a company that leverages Sanrio intellectual property for use online and in digital media. He is also CEO and Founder of Typhoon Games, a computer game publisher and distributor established in 2001, and Outblaze, a digital services and solutions company founded in 1998 that serves over 75 million users across many global clients.

Sanrio Digital’s work includes the 3D CGI animated series “Hello Kitty & Friends”, which is currently airing on TV stations around the world; Sanriotown.com, the over 2 million-strong official community web site for consumers interested in Sanrio; and “Hello Kitty Online”, a hotly-anticipated MMORPG based on the Hello Kitty franchise that is due to launch in the second half of 2008, targeting a primarily female audience. Typhoon Games provides synergy to Sanrio Digital with relationships to media, the game industry, game developers, and offline and online distributors, while Outblaze brings extensive back-end expertise to projects on which the companies collaborate.

Yat holds a degree in music from the Musik Konservatorium Wien. He has been awarded for his past contributions to business and society a number of times, collecting the Standard Chartered Platinum Achievers Award, the URENCO Innovation Award, and, for the execution of his vision at Outblaze, the IT Excellence Product Gold Award, the Linux Business Adoption Award, the Hong Kong ICT Gold Award, and two Asia Pacific Information & Communication Technologies Awards.

Yat was named a Global Leader of Tomorrow at the World Economic Forum. He is a supporter of various NGOs, non-profit, and charity organizations such as the Asian Youth Orchestra, WITNESS, APCAUCE, the SPCA, the Hong Kong Federation of Youth Groups, and various others.

”I am looking forward to learning a great deal at ION 2008 and sharing the lessons I have acquired in Asia-Pacific,” said Yat Siu. “I will be addressing three particularly exciting trends of the industry today: the first is online gaming, including casual gaming; the second is the proliferation of social networking; the third is the abundant population of female gamers, who are not often targeted by big budget game releases. Tapping all three trends simultaneously is likely to produce some very interesting results.”

“Yat is an amazingly intelligent and insightful personality within the online game industry,” said Cynthia Freese, CEO of Evergreen Events. “Beyond his personal leadership and creative gifts, the companies he leads have a particularly strong portfolio of industry partners, including Sanrio and Cartoon Network. I will definitely be looking forward to his keynote.”

Only a few days remain to register online at the discounted rate of $695 for one of the year’s most influential and forward-thinking conferences within the game industry. An attendee pass at the 2008 ION Game Conference permits access to all keynotes, sessions and panels, the expo area, and conference networking parties. Evergreen Events has negotiated a special discounted rate for attendees at the Seattle Marriott Waterfront Hotel, the official conference venue and hotel. Although the conference room block has completely sold out, Evergreen has secured a limited number of additional at the discount rate until April 23rd.

The ION Game Conference is an annual game industry event designed for an international attendee audience, for those who strive at the highest level to network and learn about new online game development and business trends. Visit the official website http://www.ionconference.com for the latest news and information about the 2008 ION Game Conference. To review the global and diversified advisory board supporting the ION Game Conference, visit http://www.ionconference.com/advisors.php.

To keep informed about the latest news about ION and the online game industry, sent straight to your e-mail Inbox, sign up for the free ION Connection newsletter at http://www.ionconference.com/signup.html. To network and share news with fellow members of the online game development community, join up with the ION Network here: http://ionnetwork.ning.com.

ION is Powered By:

2008 ION GAME CONFERENCE SPONSORS: Aria, BigWorld, Dolby, Eidos, enterpriseSeattle, GNi, Goodwin Procter, iovation, Kelley Drye, MindArk, Omni Interactive Audio, Parature, PlaySpan, PLAYXPERT, PowerUp Games, Solid State Networks, Sony Online Entertainment, Testronic Laboratories and Vivox.

2008 ION GAME CONFERENCE PARTNERS: Association of Virtual Worlds, China GC Networks, DFC Intelligence, MPOGD, Pearl Research, Themis Group and Thisisgame.

About Sanrio Digital
Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Co. Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, capitalizing on an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz Maru, My Melody, and others. For more information please visit www.sanriodigital.com.

About Outblaze
Outblaze operates the world's largest online service platform providing white label email, collaboration and social media services to service providers, telecoms operators, corporations, academia, media and publishing companies and portals. The company services 76 million users across 480,000 domains. Other services also include online scheduling, social media tools, and protection against spam, viruses and phishing. Founded in 1998, Outblaze is privately held with offices in the USA, the UK and Hong Kong. For more information visit www.outblaze.com.

About Evergreen Events
Evergreen Events, Inc., (http://www.evergreenevents.org/), is an independent Seattle area-based producer of conferences and events for the interactive entertainment industry. Evergreen Events is dedicated to the enrichment of both established and aspiring professionals through innovative first-class events offering exceptional content that is compelling, educational, and cogent. Our directors and advisors bring over a century of collective successful experience and involvement in the game industry.

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ION Game Conference Art Assets:
http://www.ionconference.com/logo_art.html

Yat Siu biography:
http://www.ionconference.com/speaker.php?id=70645

Yat Siu photograph:
http://www.ionconference.com/speakers/full/yat_siu.jpg

Press Contacts:
Paul Philleo
Marketing Communications Advisor
Voice: 408-702-2697
E-mail: paul@ionconference.com

Outblaze Ltd.
Ibrahim El-Mouelhy
Corporate Communications Director
Tel: +852 2534-1234
E-mail: pr@outblaze.com

Sanrio Digital (HK) Ltd.
Tel: +852 2540-2237
Fax: +852 2803-0211
E-mail: michelle@sanriodigital.com

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